The science of coloured hair
Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.
The secret to colour protection
The L’Oréal laboratories have created a formula which acts on 3 Dimensions of colour – Intensity, Luminosity, Reflection:
1 Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity.
2 Protects Hair: The formula enriched with UVA/UVB Filters protects coloured hair from external aggressions. Hair looks full of life.
3 Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged.
Intense, radiant colour: 80% of colour radiance maintained after 28 washes*
*Instrumental test after application of shampoo, conditioner and Extraordinary oil for coloured hair.
How to Use
I get my hair dyed and I always want to try and keep the colour vibrant and shiny as long as I can.
I love the L’Oreal Elvive range and did not know that they had a colour protect caring range.I came across this colour protect caring shampoo and conditioner in superdrug on offer. I do not normally use conditioner but decided to give both ago.
I have been using this for around a month now I wanted to make sure I used it for a while before I blogged about it so I could see if it actually does what it says it will. After using it every time I washed my hair, it made my hair always looks nice and shiny and still looks freshly dyed. My hair does not look dull which is amazing as when you dye your hair you do not want it to look dull after a month or more.
This shampoo does not weigh my hair down and and using the conditioner only on my ends help to keep my hair looking nice and shiny without looking weighed down.
I am impressed with this as some shampoos can pull the colour out of your hair and because this is for colour protection it helps lock the colour in and keep it nice before you dye your hair again.
I would highly recomend this shampoo and conditioner to anyone who wants to keep their hair colour looking fresh for as long as possible!
The first picture is when I got my hair dyed and the second picture was taken around a month later and you can see how it helps keep my colour looking new!
You can find this product in most shops.
L’Oréal Elvive Colour Protect Caring Shampoo
L’Oréal Elvive Colour Protect Caring Conditioner
The conditioner and shampoo are currently on offer in boots for only £1.99!
Thanks for reading,